Pontcanna is a district in Cardiff that’s rich in heritage and consequently much of it is in a Conservation Area. So when one Pontcanna homeowner wanted to replace the windows in his turn-of-the-century property, not only did he want to make the most of his home’s original heritage, he was bound by the regulations to do so.
Mark Tetley, director of Bison Frames, takes a look at the importance of the heritage sector to the window industry.
One way to ensure your product sells well is to ensure that it meets a need that has yet to be fulfilled. It’s an approach that Bison Frames used when developing its Genesis vertical slider and as sales and growing awareness of what it has to offer prove, it’s more than paid off.
PVC-U windows and Grade II buildings have historically been strangers. For planners and conservation officers, Grade II listing (and all too often, conservation zones too) have meant one thing only when it comes to windows: timber.
We’re in a mature market and many of the new products that are introduced are simply variations on a theme. Genuinely new products that offer something substantially different are rare. So when such a product does come along, there’s very good reason to get excited, not least because of the opportunities it presents for installers looking for a competitive edge.
The PVC-u products of today are a far cry from their early days with the industry now offering a surfeit in styles, shapes and opening configurations. Trade fabricator Bison Frames is no stranger to the latest developments in window technology having enjoyed the success of its Genesis Vertical Slider, a revolution in window design and manufacture. Using the latest in cutting edge design, Bison has created the ultimate partnership between modern technology and traditional craftsmanship.
The window industry prides itself on innovation at all levels. Bison Frames’ Genesis Vertical Slider is the perfect example of innovation on a scale that has the power to completely transform its sector.
Bison Frames has just seen sales growth of 40% compared to the same period last year. For Mark Tetley, one of the reasons for the sales growth is simple: strong sales and marketing messages. “We put together compelling marketing messages that clearly highlight what makes our products different. These make it easy to sell our products to our market because people can see at-a-glance what makes our products so special.”
Specialist fabricator Bison Frames is celebrating a strong start to 2014: sales are up 40% on the same period last year. Mark Tetley, Bison’s Managing Director said, “We are delighted with these results, which we attribute to a strong and innovative portfolio of value-added products and an excellent range of back-up services.”
Mark Tetley and Martyn Haworth, Directors of Bison Frames look at how the quest for energy efficiency and genuine period aesthetics have resulted in the new Genesis vertical slider.